Shakarganj Food Products Limited

An operational dairy plant located at Jaranwala, near Faisalabad, was acquired in 2006. Nearly 80 percent of the total raw milk is supplied from this part of the country. The plant packing capacity at the time of acquisition was 75,000 litres per day of UHT liquid milk and 5 metric tonnes per day of powder milk.

Plant Line Capacity & Storage

Plant processing and filling capacity increased to 200,000 plus litres per day of UHT.
New Tetra Pak, Alfla Laval dairy equipment in operation.
A well equipped laboratory and testing facilities at the plant and milk procurement centres.
Skilled and well-trained staff with years of experience in the diary industry.
Extensive storage and material handling facilities.
Research facility for new product development.

Milk Procurement

SFPL has a well established network of procurement centres in various milk producing belts of the country.
Each centre is manned by skilled and experienced staff.
Laboratory and testing facilities ensure quality milk procurement.
Particular emphasis is laid on establishing long-term business relationships with milk suppliers.
Free veterinary services are provided to facilitate higher production and quality milk supply.

Brand

GOOD MILK has been built into a nationally recognised milk brand in Pakistan.
The brand has a good reputation as its consumers believe the product is of consistent high quality.
Incessant marketing campaigns using various advertising media are assisting in brand equity enhancement.
Brand equity development will further facilitate successful marketing of new products.